Speakers don’t need another marketing workshop. What we need is to understand why Taylor Swift sells out stadiums, TikTok dancers dominate feeds, and Instagram creators shape culture, and we don’t.

There are hidden mechanics of influence, patterns and algorithms, that allow random entertainers to become famous, and that keep the meaningful and transformative content that we share, in the dark. Working harder, posting more, and hustling will not change our situation, until we learn what those influencer tools are and how to scale our reach, impact, and bank accounts.

Contents of the workshop

• A toolkit of proven influence techniques.
• Practical strategies for packaging deep content into high-impact, shareable forms.
• A roadmap to build visibility without diluting your integrity.
• Confidence in using modern influence tools while staying true to your message.

Case Studies
We will look at short case studies of Taylor Swift, TikTok stars and Instagram influencers.

Dissecting the Mechanics
We will explore some of the mechanics including getting attention, relevance, emotional hooks, and the power of community and participation.

Bridging to Professional Speaking
How do we translate these insights and implement them in terms of message amplification, building a fanbase, audience co-creation, content packaging and more.

Influence and Authenticity

Influence isn’t luck. It’s a system. Let’s learn how the world’s biggest influencers cultivate loyalty, spread ideas, and turn moments into movements. Then discover how to apply those same strategies to your speaking career, without losing depth, authenticity, or credibility.

27th November 2025

12:00 - 13:30 SAST

Your is investment is R185

Your Facilitator

Your facilitator for this programme is Charlotte Kemp, Chief Relationship Officer of Voices Into Africa.